Naturally, this page will need to be updated again and again. But why should you care about what’s trending in online design? To be blunt, not following trends make you look like an amateur. If you look unprofessional online, your website visitors might question where else your standards or judgment are lacking, and rightfully so.
1. Glass Buttons
Let’s start with an obvious trend that is outdated by a decade or more. We’re talking about glass buttons. There is more than one reason. Not only is the “look” outdated, but buttons are no longer added as background images, sprites or not. Today, buttons and their hover effects are coded. Much faster and cleaner.
I think PayPal has an update for you, but did you know, you can replace their button altogether. And credit cards? What else do you have to impress us with? Flat screen TV?
2. Click Here
We do no longer click here for a link. (Wait, did you click?) It’s waaay outdated. Be creative for goodness sake and add the link to the content. We’ll still know that it’s a link we can click on. If you don’t like it, go back to the home page and start over. (See what I did there?)
While we’re on the topic of links, we do not display full-length URLs anymore. We do not need to type https://www.mangospy.com into the browser search bar, nor www.mangospy.com, even if we’re entering a website URL directly. If you need to display a website address, website.com will do! See, isn’t that clean and nice! Minimalism rocks!
4. Social Media Icons in Print
What purpose do those social media icons serve printed on your van? We can’t click on them. They are not QR codes. Are we supposed to be impressed that you have a Facebook account?
5. QR Codes
Admittedly, I’m kind of sad it didn’t work out. It was a good idea perhaps, and I’m sure it still fills its purpose in Japanese car manufacturing where it started. There were even some fancier versions developed with bells, whistles, but wow-effects as we know, are short-lived.
6. “Boxed In” Websites
I have a theory. When us common folks were introduced to home computers and the www, our stubborn brains were used to content in limited space, like on a piece of paper. So, we programmed our digital content to do the same. No matter the screen size, we still felt a need to create containers for our websites. This in turn created a second travesty – over-the-top creative backgrounds. Width was hard coded, so when smart phones were introduced we had to create a mini-me version of our site. Today we think more fluently. While elements can be boxed in with borders, there’s no need contain our sites. Set them free, responsively of course. (Did that pun work?)
More to come…
If you have suggestions, please comment below.